Build your wealth with the most trusted name in the Australian pink diamond industry
APDI is Australian owned and operated by the Leonard family. Their diamond origin started back in 1812 in Paris, France, where Craig Leonard’s great-great-grandfather was a prominent diamond craftsman. In 1854 he relocated his family to Piccadilly, London and opened Tessiers jewellers.
In the late 1920s Craig’s grandmother relocated to Newcastle, Australia and in 1932 she purchased our Darby Street building and opened for business.
Today, even after the closure of the Argyle mines, APDI remains Australia’s most prominent pink diamond supplier. By continuing to have a close collaboration with the remaining Authorised Argyle Partners we are able to guarantee our pink diamond inventory was handpicked from first selection allocations. This gives our clients premium access to investment-grade, Argyle branded pink diamonds at industry prices.
Meet our expert team
Craig Leonard
CEO & Managing Director, APDI
The Australia Pink Diamond Trade Centre is a family-owned and operated business, managed by the Leonard family, who have maintained their presence at the same location for over 90 years.
The CEO, Craig Leonard, is a registered valuer with the National Jewellery Valuers Association (NJVA) and holds accreditations from both the Gemological Institute of America (GIA) and the Gemmological Association of Australia (GAA). With more than 30 years of experience in the diamond industry, he is recognised as one of the world’s foremost authorities on pink diamonds sourced from the Argyle mine.
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Annette Svetec
General Manager & Sales Manager
After an extensive career of working as an executive for some of the world’s largest fashion houses, such as Coco Chanel, Christian Dior, Yves Saint Laurent and Guerlain, Annette began work for Australian Pink Diamond Investments Pty Ltd.
Annette has been able to utilise her expertise and knowledge from the luxury brand industry to better assist her clients to achieve their financial goals.
Annette specialises in selecting & curating high return pink diamond investment portfolios for both entry-level and high-end investors.
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